Search Isn't Search Anymore
42% of people are already searching with AI · 52% of Google searches now generate an AI answer · 2.5B AI-generated answers reach people every month
| Then | Now |
|---|---|
| Search returned links | AI generates answers |
| People researched across multiple sources | AI summarizes and compares |
| Visitors often started on your website | Visitors often arrive after researching with AI |
Being easy to find isn't the same as being recommended.
Speaker Notes
Let the numbers land before talking — pause after showing them. Then make the point specific to this client: "a visitor who arrives after researching with ChatGPT or Gemini isn't a cold visitor. They've already compared you to alternatives and formed an opinion. What they experience in the next 30 seconds either confirms that opinion or loses it."
Transition: "So what should that next 30 seconds actually look like?"