The Agency Service Model
The three engagement tiers aren't just a scoping tool: they're a packaged, sellable service ladder.
Service Packages by Tier
| Package | Tier | What It Is | Built From |
|---|---|---|---|
| Quick-Start AI Search | Crawl | A Knowledge Box or Modal Dialog layered onto existing search, deployed from auto-create + scraping | Knowledge Foundation, Deployment Surfaces |
| AI Assistant Deployment | Walk | A full branded Bot with OOTB integrations, forms, and connector-based content sync | Guided Experiences, Integrations & Actions |
| Agentic Platform Build | Run | Custom integrations into CRM, commerce, or ticketing systems, personalization, and (for multi-brand clients) sub-organization setup | Integrations & Actions, Managing Multiple Clients |
| Optimization & Growth | Any tier, recurring | Ongoing answer-quality improvement using Logs/Analyze and Test Plans, plus the tier-graduation conversation | Trust & Governance |
Sequencing note: Quick-Start is the natural first engagement with a client who's never deployed anything like this: fast, low-risk, and it proves the value that justifies the Walk or Run conversation later. Don't lead with Run unless discovery genuinely supports it; see Discovery & Scoping.
The Growth Path Is the Business Model
Say this explicitly when presenting this model internally: a Crawl-tier client is not a smaller deal: it's the on-ramp to a bigger one. A client who sees a Knowledge Box working in production for a month is a warmer conversation for a full Bot than any cold pitch. A client running a Bot successfully is the natural audience for "what if this could also check inventory / create a case / process an order": the Run-tier pitch practically makes itself once Walk is live and trusted. Structure the commercial relationship around this graduation path, not around a single fixed-scope project.
Cross-Selling the Discoverability Program
If a client engaged through this guide doesn't already work with ai12z's Get Found in AI Search agency program, the reverse cross-sell is just as real: a client with a strong on-site AI Assistant deployment is exactly the client who benefits most from proving that AI engines are actually sending traffic to it. See that program's own Agency Service Model for the discoverability-side packages: the two practices are meant to be sold together over time, not as competing offers.
Related Documentation
- Engagement Tiers: The tiers these packages are built on
- Discovery & Scoping: How to determine which package to lead with
- Get Found in AI Search: Agency Service Model: The discoverability-side packages to cross-sell