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Integrations & Actions

This is the ReAct half of the platform — where an answer stops being enough and the assistant actually does something.

Out-of-the-Box Integrations​

Ready to connect with minimal setup: CRMs, stock and weather data, email, SMS, Google Maps and Google Places, and more. See Out of the Box Integrations for the full list and setup.

Custom Integrations​

For anything not covered out of the box, build a custom integration through a webhook that can call any JSON REST API or GraphQL endpoint — full control over authentication, request mapping, and response handling. See Custom Integration Overview.

MCP: Model Context Protocol​

ai12z is a Model Context Protocol (MCP) client — it can connect to thousands of MCP-compatible tools without a custom integration having to be built for each one, while still supporting fully custom webhook integrations where MCP doesn't cover a specific system. See MCP Overview and MCP Setup.

Forms Engine​

Every conversation can become genuinely two-way with the Forms engine: multi-page forms, auto-populated fields, dynamic time slots and workflows, tooltips, and a range of input types — built visually or generated faster with Vibe Coding. Forms connect to backend systems for real-time actions, not just data collection.

Commerce Assistant​

For commerce clients, ai12z can bring AI-powered product discovery into the shopping experience — natural-language product search, comparisons, recommendations, and moving from discovery to purchase faster, displayed as product cards, carousels, or scrollable lists. This is built on the same custom-integration and MCP foundation described above, connecting to platforms like Shopify, BigCommerce, and Salesforce Commerce — see Shopify and MCP for a worked example of the pattern.

Geolocation Services​

Location-aware answers — nearest store, branch, dealer, or service location, with hours, distance, available services, and directions — integrating with Google Maps and Google Places. See Geolocation for a full walkthrough. Useful for retail, field service, branch networks, dealer locators, and campus experiences.

  • The ai12z Advantage — The RAG-vs-ReAct reasoning that decides when an integration gets called
  • Engagement Tiers — Which integrations are typical at which tier
  • Service Operations — Where integrations connect to support and case-management systems specifically
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