📄️ The GEO/AEO Lab
A monthly, hands-on workshop that turns "AI visibility is interesting" into "we know what to improve and how to measure progress."
📄️ Why GEO/AEO Matters Now
Discovery is moving from links to answers.
📄️ The Workshop Promise
Attendees leave with a repeatable operating model, not a slide deck.
📄️ The ai12z 360° Feedback Loop
Unlike standalone GEO audit tools, ai12z owns the chatbot layer — and connects AI referral events to the questions people ask after they arrive.
📄️ 90-Minute Workshop Agenda
A minute-by-minute run of show, with the goal, the talk track, and what to have on screen for each block.
📄️ What We Measure in the Lab
The Lab teaches the measurement system first — because strategy without a baseline is guesswork.
📄️ Live Exercise: Build the First Baseline
This is the core of the workshop. Everything before this module is setup; everything after it is what to do with what gets found here.
📄️ Optimization Playbook: What to Fix First
Five categories, in priority order, each with a real before/after example to demonstrate rather than describe.
📄️ The ai12z GEO/AEO Toolbox
The Lab does not need to show every feature. It uses the right reports to make the strategy measurable.
📄️ The Live Signal Reports
Three screens in the GEO Suite are never "generated" — they're just always current. Between monthly Lab sessions, these are what attendees should actually be checking.
📄️ 30-Day Roadmap
Core behavior: test → fix → re-test → measure improvement.
📄️ How Agencies Can Turn the Lab Into a Service
The Lab becomes a repeatable lead-generation and partner-enablement motion.
📄️ Content Engine Around the Lab
Goal: make ai12z a recognized educational voice in GEO/AEO while naturally introducing the platform's 360° measurement advantage.
📄️ Close: Measure, Improve, Prove
Most GEO/AEO programs tell you what might improve AI visibility. The GEO/AEO Lab shows teams how to identify opportunities, make improvements, and measure whether they worked.