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GEO Trend Comparison

Track your GEO trajectory period-over-period.

GEO Trend Comparison compares any two Q&A Analysis reports to show whether your GEO performance is improving, stable, or declining — and exactly what changed.

What It Does​

  • Computes a structured diff between two report periods: GEO score delta, question volume change, IDK rate change, and competitive intent rate change
  • Tracks theme shifts — which question clusters are growing, shrinking, new, or dropped
  • Surfaces new and dropped competitors across periods
  • Generates a trendScore (0–100 trajectory health), overallVerdict, executive summary, key insights, top wins, top concerns, and 3 prioritized recommended actions
  • Generates a full PDF with metric cards, theme shift table, and narrative

No new conversations required — works entirely from two existing Q&A Analysis reports.

How to Generate a Report​

🛠️ Step 1: Navigate to GEO Trend Comparison​

From the ai12z GEO portal, select Trend Comparison from the navigation menu.

🛠️ Step 2: Click + Generate Report​

Click the + Generate Report button in the top-right corner.

🛠️ Step 3: Select Your Reports​

FieldDescription
Earlier ReportThe Q&A Analysis report from the first (earlier) period
Later ReportThe Q&A Analysis report from the second (later) period. Leave blank to auto-select the most recent completed report

You must have run Q&A Analysis at least twice before using this report.

🛠️ Step 4: Submit and Wait​

Click Submit Job. The analysis runs asynchronously. Click Refresh to check for completion.

🛠️ Step 5: View Your Report​

Once complete, click View PDF to download the trend report.

Key Outputs​

  • Trend Score (0–100) — Overall trajectory health; 50 = neutral, above 50 = positive momentum
  • Overall Verdict — improving / stable / declining / mixed
  • GEO Score Delta — Before vs. after with direction
  • Question Volume Delta — Are more customers asking questions?
  • IDK Rate Delta — Is your bot getting better at answering?
  • Competitive Intent Delta — Are competitive comparisons increasing?
  • Theme Shifts — New topics, dropped topics, growing clusters, shrinking clusters
  • Competitor Changes — Which competitors appeared or disappeared this period
  • Executive Narrative — Insights, wins, concerns, and action plan
  • PDF Report — Full trend report, downloadable and shareable

Perfect For​

  • Monthly/quarterly performance reviews
  • Proving ROI of content investments ("questions in this cluster dropped 40% after we published the FAQ")
  • Catching emerging trends before they become large gaps
  • Tracking competitive pressure over time

Example Use Case​

A B2B software company runs Q&A Analysis in January and March. The Trend Comparison shows: GEO Score rose from 58 → 71 (+13), IDK rate fell from 18% → 9%, but competitive questions grew from 12% → 21% with HubSpot newly appearing as a named competitor. The report flags competitive comparison content as the #1 action — content the score improvement hadn't yet captured.