Q&A Analysis
Turn your chatbot conversations into a strategic content plan.
Q&A Analysis examines all the questions your customers ask your ai12z chatbot to discover what content you need to create, what topics matter most, and where your knowledge gaps exist.
What It Does
- Analyzes conversation transcripts from your ai12z chatbot across any date range
- Clusters questions into up to 50 themes by volume — each cluster labeled with sample verbatim questions and related keywords
- Converts each FAQ cluster into AEO-optimized H2 headings with 40–60 word answer-first paragraphs, ready to publish
- Scores content gaps with a priority matrix (frequency × AEO opportunity × competitor coverage)
- Generates a complete FAQ draft in Markdown — ready to hand directly to your content team
- Generates a recommended content sitemap draft based on actual user intent and question volume
- Identifies multilingual opportunities from non-English queries
- Detects "I don't know" (IDK) answers — flags questions your chatbot couldn't answer, groups them by theme, and calculates your unanswered question rate
- Produces a comprehensive PDF report with actionable insights
How to Generate a Report
🛠️ Step 1: Navigate to Q&A Analysis
From the ai12z GEO portal, select Q&A Analysis from the navigation menu.
🛠️ Step 2: Click + Generate Report
Click the + Generate Report button in the top-right corner.
🛠️ Step 3: Configure the Job
Fill in the following fields:
| Field | Description |
|---|---|
| Start Date | Beginning of the date range to analyze |
| End Date | End of the date range to analyze |
| Force re-run | Check this to regenerate a report for a previously analyzed date range |
| Bot ID | Optional — specify a particular bot if you have multiple |
🛠️ Step 4: Submit and Wait
Click Submit Job. The analysis runs asynchronously in the background. You can monitor progress from the report list and click Refresh to check for completion.
🛠️ Step 5: View Your Report
Once complete, click View PDF to download the full report.
Processing Pipeline
The analysis runs through a 10-phase pipeline:
- Read conversation insights
- Chunk into batches
- Summarize each batch
- Aggregate summaries
- Cluster up to 50 question themes
- Detect IDK/unanswered questions
- Synthesize final report
- Generate FAQ drafts
- Generate sitemap
- Produce PDF
Scoring Dimensions (GEO Score 0–100)
Each report receives a GEO Score based on five dimensions:
| Dimension | What It Measures |
|---|---|
| Coverage | Do answers span the full topic area? |
| Authority | Specific data, examples, expert framing? |
| Clarity | Concise, jargon-free language? |
| Discoverability | Questions phrased naturally for AI? |
| Intent Match | Does the answer match the user's question intent? |
Key Outputs
- GEO Score (0–100) — Overall ranking of your content's AI-readiness with breakdown across all 5 dimensions
- Top 50 Question Themes — Ranked by volume with readable labels, sample questions, and per-cluster GEO scores
- AEO-Ready FAQ Headings — Question-format H2s with 40–60 word answer-first paragraphs per cluster
- Content Gap Priority Matrix — Each gap typed (glossary, FAQ, explainer, comparison, multilingual, procedural) and ranked by estimated impact
- FAQ Draft (Markdown) — Complete draft ready to hand directly to your content team, organized by cluster
- Sitemap Draft (Markdown) — Recommended page structure with proposed titles, URL slugs, and questions covered
- Unanswered Question Analysis — IDK rate %, total unanswered questions, recurring patterns, and improvement areas
- Multilingual Opportunities — Languages detected, question volume per language, and localization recommendations
- Executive Summary — Top 3 strengths, top 3 weaknesses, and 5 prioritized actions for leadership
- PDF Report — Full report with all sections above, downloadable and shareable
Understanding the Report Table
The report list shows all previously generated analyses:
| Column | Description |
|---|---|
| Range | The date range analyzed |
| Date | When the report was generated |
| Score | GEO Score (0–100) |
| Summary | Brief description of findings |
| Report | Link to download the PDF |
Perfect For
- Content strategists planning editorial calendars
- SEO teams optimizing for AI discovery
- Product teams understanding customer pain points
- Marketing teams identifying high-value content opportunities
Example Use Case
A healthcare SaaS company runs Q&A Analysis on 3 months of chatbot conversations. They discover that 40% of questions relate to HIPAA compliance implementation — a topic barely mentioned on their website. The IDK analysis shows a 15% unanswered rate on compliance topics. Within 2 weeks, they publish comprehensive HIPAA guides and see a 200% increase in AI assistant citations.