AI Footprint
Make sure AI assistants describe your brand correctly, consistently, and authoritatively.
AI Footprint audits your brand's representation across Google, LinkedIn, Facebook, Instagram, YouTube, Reddit, Wikipedia, review platforms, and directories, scoring 11 individually-graded dimensions of brand presence, consistency, and authority. It identifies inconsistencies, gaps, duplicates, and unmanaged profiles, and hands back a prioritized fix list ranked by effort and expected impact. This is the report that answers the question every other GEO tool assumes you've already solved: does AI even know who you are, consistently, everywhere it looks?
What It Does
- Searches for your brand across 11+ digital surfaces using Google Search: Google, Apple Maps, LinkedIn, Facebook, Instagram, YouTube, Yelp, Reddit, Wikipedia, review platforms, and industry directories
- Evaluates official presence on every platform, scored as found, missing, unofficial, duplicate, stale, or conflicting
- Surfaces a "Profiles to Validate" checklist for platforms Google search suggested but couldn't auto-confirm ownership of: you check off which ones are actually yours
- Assesses brand consistency (name, logo, domain, description, category) across all platforms, with the exact conflicting values side-by-side
- Scores Bio & Description Consistency platform-by-platform, flags which platforms have little or no descriptive content at all, and writes a ready-to-use canonical brand description you can paste across every profile
- Analyzes market and location coverage for each of your target regions
- Checks website connectivity: Organization/LocalBusiness schema and
sameAslinks from your site to your social profiles - Evaluates search consensus: whether Google's organic results for branded queries surface the correct entity, query by query
- Assesses Reddit community signal and Wikipedia authority: the two platforms AI systems weight most heavily as independent, community-validated trust signals
- Scores Review Visibility & Authority across G2, Capterra, Google, and Trustpilot: presence, estimated review volume, and average rating
- Computes an overall Consensus Signal Strength score: how many independent sources (search, social, news/PR, community, Wikipedia) corroborate that your brand exists at all
- Identifies duplicate, stale, or conflicting entities with a penalty applied to the overall score
- Produces a Prioritized Action Plan: every fix ranked Critical → High → Medium → Low, each with its own expected impact and effort estimate
- Assigns one of 7 health verdicts summarizing your brand's overall state
How to Generate a Report
🛠️ Step 1: Navigate to AI Footprint
From the ai12z GEO portal, select AI Footprint from the navigation menu.
🛠️ Step 2: Click + Generate Report
Click the + Generate Report button and fill in your brand details:
| Field | Description |
|---|---|
| Brand Name* | Required. Your company/product name as you want it recognized |
| Website URL* | Required. Your primary website (e.g., https://yourcompany.com) |
| Industry | Optional. A short, plain-language description of what you do (e.g., "AI chatbot, AI search and GEO tools"), the report uses this for context and category framing, and will often expand it into more formal industry language in the output |
| Markets | Optional. Comma-separated target markets/regions (e.g., "United States, Canada, Europe, Asia-Pacific, Latin America"), drives the Market & Location Coverage section |
🛠️ Step 3: Submit and Wait
Click Submit Job. The analysis runs asynchronously. Click Refresh to check for completion.
🛠️ Step 4: View Your Report
Once complete, click View Report to download the full brand audit PDF.
What's Inside the PDF
| Section | Covers |
|---|---|
| Executive Summary & Score Breakdown | Overall Brand Score, verdict, narrative summary, and the 8 weighted dimension cards that make up the score |
| Official Brand Presence | Platform-by-platform status table, plus a "Profiles to Validate" checklist for unconfirmed platforms |
| Strengths & Critical Gaps | Quick-read bullet lists of what's working and what's actively hurting AI recognition |
| Market & Location Coverage | Per-target-market status (covered / partially covered / missing / stale) with supporting detail |
| Brand Consistency | Every detected name/description/domain/category conflict, with the correct canonical value and a priority |
| Bio & Description Consistency | Per-platform description scoring, divergence rating, and a ready-to-use canonical brand description |
| Website Connectivity | Organization/LocalBusiness schema and sameAs link findings, with exact recommended markup |
| Search Consensus | Branded-query-by-query check of whether Google surfaces the correct entity, plus clarity issues and fixes |
| Community & Authority Signals | Reddit conversation signal and Wikipedia authority signal, each scored independently |
| Duplicates & Unmanaged Presence | Every duplicate, stale, or conflicting profile found, with the penalty it contributed and the fix |
| Review Visibility & Authority Signal | G2/Capterra/Google/Trustpilot presence, estimated review volume and rating, and review velocity signal |
| Consensus Signal Strength | An independent score for how many outside sources corroborate your brand exists, plus "Why AI May Hesitate to Recommend" |
| Prioritized Action Plan | Every fix from every section above, ranked Critical/High/Medium/Low, each with expected impact and effort |
Scoring
The Brand Score (0–100) is a weighted combination of the 8 dimensions shown on the Executive Summary cards, minus the duplicate penalty:
| Dimension | Weight | What It Measures |
|---|---|---|
| Official Presence | 22% | Verified profiles on the key platforms AI pulls entity data from |
| Market Coverage | 18% | Geographic and regional brand signal breadth |
| Brand Consistency | 18% | Name, description, and visual consistency across profiles |
| Website Connectivity | 14% | Cross-links (schema, sameAs) between your website and social profiles |
| Search Consensus | 10% | Breadth of signals confirming the correct brand entity across branded search |
| Reddit Signal | 10% | Community-driven brand conversation and sentiment |
| Wikipedia Authority | 8% | Wikipedia entity presence: a primary AI authority signal |
| Duplicate Penalty | −10% | Deduction for conflicting, stale, or abandoned duplicate profiles |
Bio & Description Consistency, Review Visibility & Authority Signal, and Consensus Signal Strength are reported as independent 0–100 diagnostic scores alongside the main Brand Score, similar to how URL Analysis reports Answer-First Structure or Fitness Signals separately from its GEO Score. They aren't part of the weighted formula above, but they often explain why Official Presence or Search Consensus scored the way they did.
"Search Consensus" vs. "Consensus Signal Strength": these sound similar but measure different things. Search Consensus asks: for each branded query, does Google surface the right entity? Consensus Signal Strength asks a broader question: across search, social, news/PR, and community activity combined, is there enough independent corroboration that AI can be confident your brand exists at all? A brand can score well on one and poorly on the other.
Health Verdicts
Your report receives one of 7 overall health verdicts:
| Verdict | Meaning |
|---|---|
| Strong Official Presence | Well-represented and consistent |
| Present But Inconsistent | Profiles exist but identity conflicts |
| Underrepresented in Key Markets | Missing critical coverage |
| Duplicate or Unmanaged Presence | Conflicting or stale entities |
| Search Confused by Multiple Entities | Inconsistent search results |
| Needs Location Cleanup | Branch pages need consolidation |
| Needs Manual Review | Complex issues requiring investigation |
Key Outputs
- Brand Score (0–100): Overall GEO brand health with the full 8-dimension weighted breakdown
- Health Verdict: One-line assessment of your brand's state
- Platform-by-Platform Status: Each platform with status, URL, confidence, issues, and recommendation
- Profiles to Validate: A checklist of unconfirmed platforms surfaced by search, for you to claim or dismiss
- Inconsistency Report: Specific brand identity conflicts (name, description, domain, category) with fixes
- Bio & Description Consistency Score: Per-platform divergence rating plus a ready-to-paste canonical description
- Market Gap Analysis: Underrepresented regions with coverage status
- Website Connectivity Findings: Missing Organization/LocalBusiness schema and
sameAslinks, with exact recommended markup - Search Consensus Table: Per-query check of whether the correct entity ranks
- Community & Authority Signals: Reddit sentiment and conversation themes, Wikipedia authority status
- Review Visibility & Authority Signal: G2/Capterra/Google/Trustpilot presence and estimated review data
- Consensus Signal Strength: Independent corroboration score plus "Why AI May Hesitate to Recommend"
- Duplicate Inventory: Stale profiles, conflicting entities, unofficial accounts, and the penalty each contributes
- Prioritized Action Plan: Every recommendation ranked Critical → High → Medium → Low with effort and expected impact
- PDF Report: Professional brand audit document
Perfect For
- Enterprise brands managing multi-platform presence
- Marketing teams auditing brand consistency
- SEO specialists optimizing for branded searches
- Brand managers ensuring identity alignment
- Multi-location businesses cleaning up listings
- Companies preparing for AI-powered discovery
Example Report Walkthrough
A real audit of ai12z.com produced a Brand Score of 48/100 and a verdict of Underrepresented In Key Markets.
Score Breakdown showed exactly where the score came from: Official Presence 55/100, Brand Consistency 58/100, Search Consensus 72/100 (reasonably solid), dragged down hard by Market Coverage 30/100, Website Connectivity 45/100, Reddit Signal 15/100, and Wikipedia Authority 0/100, with a small 3-point Duplicate Penalty on top.
Official Brand Presence confirmed LinkedIn and YouTube (though the YouTube link was an embed URL, not a canonical channel link), and marked Twitter/X, Google Business Profile, Apple Maps, Reddit, Wikipedia, G2, and Capterra all MISSING. Facebook and Instagram landed in the Profiles to Validate checklist: search suggested they might exist, but ownership couldn't be auto-confirmed from the website.
Bio & Description Consistency scored 52/100 (Moderate). LinkedIn and Facebook shared a substantively similar description (85 and 80, both MINOR divergence), but YouTube scored just 10/100 (MAJOR divergence): its only extracted text was a date, the brand URL, and a demo link, with zero semantic description at all. The report then generated a ready-to-use Recommended Canonical Description naming the three product surfaces (AI search, chatbots, copilot digital assistants) and the core mechanic (LLMs grounded in organizational content), written specifically to give AI knowledge graphs something concrete to anchor to.
Market & Location Coverage (30/100) found the United States only partially covered (one HQ location, no Google Business Profile, no local citations), with Canada, Europe, Asia-Pacific, and Latin America all missing entirely despite all being named target markets.
Website Connectivity (45/100) found no Organization schema, no LocalBusiness schema, and no sameAs links anywhere on the site: meaning nothing on ai12z.com tells AI systems which social profiles actually belong to the brand.
Community & Authority Signals were the sharpest gaps: Reddit Signal scored 15/100 with the report noting "virtually no Reddit presence or brand conversation," and Wikipedia Authority scored a flat 0/100, no article exists at all, which the report calls out as a significant authority gap for AI knowledge graph inclusion.
Review Visibility & Authority Signal came back Weak across the board: zero confirmed profiles on G2, Capterra, Google, or Trustpilot, meaning the brand is currently invisible in AI-generated software comparisons.
Consensus Signal Strength scored 32/100 and included a pointed "Why AI May Hesitate to Recommend" list: no Wikipedia entity reference, zero Reddit validation, no Google Business Profile to confirm a physical entity, no review-platform scoring data, and a split domain identity (ai12z.com vs. docs.ai12z.net) that may read to AI systems as two related-but-unconfirmed entities.
All of it rolled into a Prioritized Action Plan topped by three Critical items: implement Organization schema with sameAs links on the homepage, create and verify a Google Business Profile, and create or optimize a G2 profile, each tagged Low or Medium effort for a Critical-priority impact.
Related Documentation
- Q&A Analysis: See what your own customers ask before deciding which brand gaps matter most
- Citation Monitor: Check whether ChatGPT and Gemini are actually citing you correctly once your footprint is fixed
- URL Analysis: Fix the Organization/LocalBusiness schema gaps this report finds, page by page
- AI Visibility Suite Overview: How AI Footprint fits alongside the rest of the AI Visibility Suite