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30-Day Roadmap Attendees Can Use

Core behavior: test → fix → re-test → measure improvement.

This is the take-home artifact of the entire Lab. Everything in the workshop up to this point — the measurement model, the live exercise, the optimization playbook — exists to populate this four-week plan with real, specific tasks instead of generic best practices.

Week 1: Baseline​

Reports: AI Referral Analytics, Agent-Readiness Audit, first Citation List

  • Open AI Referral Analytics and record the current AI Referral Sessions total, Engagement Rate, and top-3 landing pages — this is the "before" traffic number every later week gets compared against
  • Run Agent-Readiness Audit against the primary domain — if llms.txt is missing, publish the generated starter file immediately; this is consistently the single highest-impact, lowest-effort fix available in week 1
  • Build the first Citation List, either manually or (if a Q&A Analysis report already exists) via Generate a Citation List from Q&A
  • Do not run Citation Monitor yet — that happens in Week 4, against the same list, so the delta is measurable

Week 2: Questions​

Reports: Q&A Analysis, the Query Frequency Histogram, unanswered-question (IDK) analysis, content gap analysis

  • Run Q&A Analysis on the last 1–3 months of chatbot conversations
  • Review the IDK rate and the Poorly Answered Themes section — these are the fastest, most concrete content wins available, because the questions and the gap are both already known verbatim
  • Pull the top 20 Citation Phrase Suggestions and merge any new ones into the Week 1 Citation List
  • Draft or publish the highest-priority FAQ answers the report recommends — real runs typically surface 3–5 High-impact, Low-effort FAQ answers in this step alone

Week 3: Pages​

Reports: URL Analysis on priority landing pages, plus Site-Wide Sweep

  • Run Site-Wide Sweep first — it's free to run and takes seconds, and it triages the whole site so URL Analysis isn't spent guessing which pages matter most
  • Take the weakest pages from the Sweep's bottom-20%-by-rank list and run full URL Analysis audits against the 3–5 highest-traffic ones (cross-reference against Week 1's AI Referral Analytics landing-page data if available — a page already receiving AI-referred traffic is a higher-priority fix than one that isn't)
  • Action the highest-priority findings from each: typically missing schema, weak Answer-First Structure, and vague/generic language flagged by Entity Density scoring

Week 4: Re-Test​

Reports: Citation Monitor, Keyword Visibility, Consolidated Action Plan

  • Run Citation Monitor against the same Citation List built in Week 1 and expanded in Week 2 — this is the step that actually proves whether the month's work moved anything
  • Run Keyword Visibility against the same Keyword List, if one exists, to check whether the Format Delta and answer quality improved
  • Run the Consolidated Action Plan to pull every remaining open item — from all reports run this month — into one ranked list
  • Schedule the next 30-day cycle's Week 1 before this session ends; the loop only stays a loop if the next iteration is already on the calendar

Adapting the Roadmap​

Two honest adjustments to mention to the room:

  • If a brand is starting from zero, Week 1's Agent-Readiness fix and Week 2's FAQ answers are almost always the two highest-leverage, lowest-effort actions available — prioritize those over anything in Week 3 if time is short.
  • If a brand already has a mature GEO practice, compress Weeks 1–3 into a single sprint and spend the extra time in Week 4 on GEO Trend Comparison against the prior month, since the marginal value of a fresh audit is lower than the value of confirming trend direction.
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